World Tour 2027 and 2028
Every room, all in.
Luke takes his work on belief and character into schools, academies, universities and companies across Africa, Asia, Australia, Europe and North America. Hosts book a visit. Founding partners put their name on a leg.
From Luke
Why we are doing this.
Sixty seconds from Luke on the tour, the rooms, and what he wants from every city.
Luke's introductionLanding here soon
"When I was a kid, football was my whole world. One appearance for Bolton. And then the plan changed."
Since 2015 Luke has shared what came next with more than 250,000 young people: school halls, academies, universities, boardrooms. In 2027 and 2028 it goes around the world, one city at a time.
Rooms so far
From the academy pitch to the Great Hall at Wembley.
The rooms Luke has already been in. Every one of them will have a cousin on the tour.
BDO graduatesWembley, 2025
Inspire BeyondTheatre Royal Wakefield
The Great HallWembley, 2025
Every room, all inInspire Beyond
After the talkWembley, 2025
A full houseWakefield, 2026
Rows all inWembley, 2025
Where it startedEngland youth
Back where it beganWembley01 The map
Where Luke is going.
Tap a city to see what is planned there. These are our tentative plans: dates are confirmed as hosts and partners sign, and the tour will keep expanding. Don't see your city? Put it on the map.
02 The year
When Luke is where.
Luke is based in the United Kingdom and makes a small number of long-haul trips a year, each one five days in one country. 2028 repeats the windows and adds Northeast Asia.
February 2027 and 2028
Asia and the Gulf
International schools, academies and founders' evenings along one route.
March to April 2027
Africa
One week in Ghana during the school term, with Kenya on the same trip. South Africa to follow.
April 2028
Northeast Asia
Seoul and Jeju first, then Japan with a host school or company.
May 2027 and 2028
Canada
Universities, schools and companies, from Vancouver to Montreal.
July 2027 and 2028
Australia
Melbourne's schools and sport programmes first.
September 2027 and 2028
United States
Universities, colleges and student athletes on the West Coast.
2027 to 2028
Europe
International schools and companies in Sweden and Germany.
All year
Home, the UK
Schools, academies, companies and Luke's own Inspire Beyond events.
A day on tour
Three rooms, one day.
Five days in one country, three sessions a day, about two hours each. The professional crew films every room.
09:00 · Morning
A school
An assembly or a year group, then the sports captains. Belief and character for the whole school, not a hype talk.
13:30 · Afternoon
An academy or a university
Student athletes and the staff around them, from someone who lived the end of a career.
19:00 · Evening
Founders, parents or a company
The Credo Experience: three hours, round tables, a written commitment for the next 90 days.
Every stop
Every city, one visit at a time.
Booking now means hosts and partners are being signed and dates will follow. Confirmed means the dates are set.
03 Founding partners
Do you want to be a founding partner?
The first partner on each leg is named a founding partner for the life of the tour. Every leg is filmed by a professional crew, so partners get the story as well as the stage.
What a founding partner gets on their leg
- Thanked from the stage by Luke at every school and event on the leg.
- Your name in every room: logo on the screen and the banner, on this page, in school letters and in the social posts for the leg.
- A two-minute welcome before Luke speaks, where the school agrees, from your representative or on film.
- Your staff and guests invited to school days and the evening event.
- Content made for you: a highlight film, social clips and a photo set from the leg, logo featured, within 14 days. Usage rights for 12 months, 24 for the title partner.
- An impact report: schools and students reached, confidence before and after, photos, quotes, teacher feedback.
- First refusal on the next leg and the next year.
Ways to partner
Title partner
Every leg of the tour, with "powered by" naming, the full benefits on every leg, 24-month content rights, and Luke at one of your own events.
Country partner
One leg, one country. The full benefits above, in your name, for that country.
School partner
One school or academy day. Thanked from the stage, your logo in that room, and that day filmed as your story.
In-kind partner
Flights, hotels, venues, kit or production for one leg. A credited role and your logo on that leg's materials.
Thank you
Your pack is ready.
Open it now, and Michelle will email you within one working day with the legs, dates and the partnership investment.
Open the Founding Partners pack Or email Michelle directlyFounding partners 2027
Your name hereAfrica
Your name hereAsia and the Gulf
Your name hereCanada
Your name hereAustralia
Your name hereNorth America
Your name hereTitle partner04 Sponsors
The names behind the rooms.
Organisations Luke has already worked with, and the four sponsor roles that make each leg of the tour possible.
Rooms so far
Brooke House CollegeISR Germany
Tour sponsors 2027
Flights
The airline that flies the tour
Luke and the crew to every leg. Named on each leg, logo in every room, the film of Luke landing.
Your logo hereHotels
A base in every city
Rooms for the week and the evening venue. Named on the leg, your guests at the evening.
Your logo hereKit
The brand on the academy pitch
Kit for the young players at every academy session, and the story told through your channels.
Your logo hereProduction
The crew that films every room
Staging and filming on the tour. Credited on every film and clip that comes out of it.
Your logo here05 On the road
The tour, as it happens.
A frame for every city. They fill as Luke lands, with the schools, the academies and the rooms.
05 Media kit
For press, partners and planners.
Everything here is approved to use and forward. Facts, the tour in sixty words, photos and the documents. The full speaker media kit, bios and talk titles are on the main site.
Tour facts
The World Tour at a glance
- WhatLuke Staton's World Tour 2027 and 2028: belief and character for schools, academies, universities and companies
- Where29 cities on 5 continents: Africa, Asia and the Gulf, Australia, Europe, North America
- WhenFebruary 2027 Asia and the Gulf; March to April Ghana and Kenya; May Canada; July Australia; September the US; April 2028 Northeast Asia
- FormatFive days in one country, three sessions a day: a school, an academy or university, an evening for founders, parents or a company
- Reach250,000+ young people since 2015; 37,000+ followers
- PartnersOne founding partner per leg; sponsors for flights, hotels, kit and production
- ContactPartnerships and media: Michelle van Eck, [email protected], WhatsApp +1 604 812 1708. Bookings: [email protected]
Boilerplate
The tour in sixty words
Former England youth international Luke Staton played for Blackburn Rovers and made one appearance for Bolton Wanderers before the plan changed at twenty-one. Since 2015 he has reached more than 250,000 young people with his work on belief and character. In 2027 and 2028 he takes it around the world: 29 cities on five continents, schools by day, founders by night. lukestaton.com/tour
Photos
Approved photos
Tap to open full size. Credit "Luke Staton" unless a photographer is named.
Downloads
Documents
On air
Interview and podcast angles
When the plan changes: what football taught Luke about building people who don't break. Schools by day, founders by night: why the same five pillars work in a Year 9 assembly and a boardroom. 29 cities: how a speaker from Doncaster ends up in Accra, Bangkok and Vancouver in one year. Luke is available for podcasts and interviews in every tour city and remotely from the UK. Requests to Michelle.
Host a visit
Bring Luke to your city.
Schools, academies, universities and companies. Tell us your city and your audience, and we plan the visit around you. Nearby hosts can share one.
Don't see your city?
Put it on the map.
Michelle replies within one working day. Or WhatsApp +1 604 812 1708.